Are You Pouring On The Pounds?

Monday, September 7, 2009 20:59
Comments Off on Are You Pouring On The Pounds?

This is the theme for a new ad campaign that NYC Department of Health is now advertising onPouring on the pounds subways. Which as you can see is a picture of a sports drink being poured into a cup that is full of fat. The message being sent is that consuming sugary beverages causes you to gain weight.

The campaign is encouraging people to drink water, seltzer, or low fat milk. 

With obesity on the rise, and sugar consumption at an all time high, I think this is sending a message to people that they need to pay more attention to what they are drinking as many people might not even realize that they are consuming as many calories, or as much sugar, as they think.

What are your thoughts on this? Do you think it is getting the message out that people needs to cut back on sugary drinks?

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