Dr. Pepper Launches "Manly" Diet Soda

Tuesday, March 1, 2011 14:10
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Diet soda isn’t very “manly.” Not that I put much stock into what constitutes “manliness” as it’s usually wavers according to societal whims and trends.

Fact is, diet soda is marketed heavily to women – until now that is. Introducing “Dr. Pepper 10”, a diet pop that makes no bones about its target market, proclaiming at the end of its TV spot “It’s not for women“. The commercial is as testosterone-induced as it gets, essentially a “Rambo/Predator-esque” backdrop with heavy artillery and a vehicle chase.

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