Nike Says Toning Shoes Don’t Work

Thursday, June 10, 2010 10:15
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Toning shoes, or shoes that claim to work your butt, back, abs, and thighs while you walk, are cropping up all over. I even saw Fit Flops the other day that would fit my seven-year-old kid, which is sure sign that they’ve become more of a trend than a tool.

But in a recent speech to investors, Nike vice-president for global product and merchandising, Eric Sprunk, took a jab at competitors Reebok and Skechers, who are making a killing with their toning products:

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