Pilates Marketing Called Out…
Monday, August 24, 2009 1:11After my last post on Pilates there were a few people who let me know that they didn’t feel Pilates was completely honest in their marketing…
The problem that some people believe that Pilates advocates try to convince people that Pilates helps you develop long and lean muscles. They feel their marketing is also done in a way that makes Pilates look like the only option to develop a slender physique and that all other types of training will make you bulky.
That’s the debate at least…
To be honest the detractors of Pilates do have a point. Pilates claims they will help you lengthen your muscles through a specific set of exercises, but this isn’t specific to Pilates. They make it seem like only their exercises do this, but it’s virtually impossible to lengthen a muscle without contracting (flexing) an opposing muscle during an exercise.
That’s just how the human body works… Therefore, Pilates isn’t always lengthening muscles – it’s actually contracting some to allow others to elongate.
The second major problem people have with how Pilates brands itself is that they say they help you develop lean muscle, but as I’ve written in previous posts there is only lean muscle. Your body doesn’t have “fat or unlean” muscle.
So although Pilates proponents do have some flaws in how they view their form of fitness, that doesn’t mean it still can’t help you – it just means they need to take a closer look at their marketing…
Pilates Marketing Called Out…
Monday, August 24, 2009 1:11After my last post on Pilates there were a few people who let me know that they didn’t feel Pilates was completely honest in their marketing…
The problem that some people believe that Pilates advocates try to convince people that Pilates helps you develop long and lean muscles. They feel their marketing is also done in a way that makes Pilates look like the only option to develop a slender physique and that all other types of training will make you bulky.
That’s the debate at least…
To be honest the detractors of Pilates do have a point. Pilates claims they will help you lengthen your muscles through a specific set of exercises, but this isn’t specific to Pilates. They make it seem like only their exercises do this, but it’s virtually impossible to lengthen a muscle without contracting (flexing) an opposing muscle during an exercise.
That’s just how the human body works… Therefore, Pilates isn’t always lengthening muscles – it’s actually contracting some to allow others to elongate.
The second major problem people have with how Pilates brands itself is that they say they help you develop lean muscle, but as I’ve written in previous posts there is only lean muscle. Your body doesn’t have “fat or unlean” muscle.
So although Pilates proponents do have some flaws in how they view their form of fitness, that doesn’t mean it still can’t help you – it just means they need to take a closer look at their marketing…
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