$5 is the New “It” Word in Fast Food

Friday, November 13, 2009 10:45
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Photobucket: Minda33

“Five…five dollar foot longs.” You’ve probably had Subway’s catchy little ditty stuck in your head–ALL DAY–at least once by now.

Granted, it’s not as nagging as Chili’s “I want my baby back, baby back, back,” but its pretty hard to shake, which might be a good thing.

Turns out, $5 is the latest win-win in fast food gimmicks. Subway raked in $3.8 billion with it, and now other restaurants are giving it a try too.

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